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Daniel Nolan – The E Word. Business Blind Spots

At St. John’s, Enterprise City, we want to encourage growth and collaboration from start-ups to grown-ups. The latest #OGSWorks event is Blind Spots: The Outsider Audit.

Blind Spots will bring together an expert panel of Finance, Law, HR, Creative, Digital & Communications professionals for an evening of conveyor belt conversations. The panel, a long with attendees and like-minded business brains, will move around the room, learning and sharing with each other. At the end of the night, the panel will come together to take questions from the audience. And did we mention, we have Eat New York Bagels providing the grub? Always a bonus!

The event will be hosted by Daniel Nolan (@Iamdanielnolan) MD of The E Word, a digital agency with numerous accolades from the likes of The Drum, Made in Manchester Awards and Elite. We spoke to Dan ahead of the event on finding areas for improvements with clients and how collaboration can lead to growth. 

 

…on common pitfalls for small and large businesses

One of the things that sometimes goes unseen – and on occasion has its value overlooked – is client services. What sometimes isn’t realised is that a good account manager is simultaneously the glue that binds everything together and the oil that keeps the wheels turning. We use the term campaign manager at theEword because it more accurately describes the string-pulling orchestration that goes into delivering a brilliant client campaign alongside our content and advertising specialists. 

…on The E Word’s best campaigns

The campaigns of which I’m most proud are the ones which have delivered significant real-world results for our clients. Our work with Visit Blackpool has driven hundreds of thousands of additional visits into the town, while we continue to help The Student Housing Company meet their yearly occupancy targets – we’re now looking at helping the business grow in overseas locations as well as in the UK. 

…on collaboration in business

I’ve always been a big advocate of collaboration and in making sure theEword sticks to what it is brilliant at – which is producing compelling content to influence purchase decisions. There are times when we need to draft in the support of other specialists such as animators, video or events agencies to collaborate on great work for our clients. Better that we work with the best in other fields than try to diversify (which all too often actually just means to water down) and spread ourselves too thinly. 

…on the upcoming OGS Works event

Personally I’m hoping that the event brings together lots of different businesses and facilitates new connections and relationships. What I’ve learned over the years is that getting out and meeting people naturally leads to opportunities – whether they are immediate or further down the line. If everyone left the event having met at least one new contact they can help or collaborate with it will be a huge success in my eyes. 

 

Blind Spots: The Outsider audit is a free to attend event at Old Granada Studios, OGS Works. To reserve tickets and for more information, please visit: https://www.fatsoma.com/ogs-work/z8aa2onr/blind-spots-the-outsider-audit

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