Piers Read joins Allied London as St. John’s Director of Enterprise. He will be responsible for delivering the ‘enterprise’ element of the new St. John’s neighbourhood, focusing on the Granada Television studios, commercial lettings, retail and leisure, technology and digital and incumbent co-work brand, OGS Works.
Read has a strong background in the creative industries and was formerly a TV Producer at Graham Norton’s SO Television, has worked on ‘Peep Show’ and ‘The Inbetweneers’ and founded Wimbledon Film & TV Studios in 2010. The studios came to be recognised as London’s leading independent studios and hosted ‘Iron Lady’ starring Meryl Streep, ITV’s shiny floor entertainment show ‘Tipping Point’ and several series of the BBC’s ‘Episodes’ featuring Matt Le Blanc.
The studios also included The Media Village, a flexible workspace centre of 40,000 sq. ft, which consisted of tenants from the creative sectors.
Following Wimbledon Film & TV, Read was appointed Managing Director of Custard Factory in Digbeth, Birmingham, a destination site for creatives and a development site, which today houses over 500 tenants from the tech, digital and creative industries. Anchor lettings included Codemasters, the world famous gaming firm and Gensler, the global architectural firm who opened their 53rd office in Digbeth.
Piers enjoys strong relations with people in the creative sectors, including the Creative Industries Federation and has worked on several place making projects in the UK across his creative and broadcast career of 15 years.
Michael Ingall, Allied London’s Chief Executive commented: “We’re delighted Piers is joining us. When creating new spaces you need to acquire new talent and Piers has a great, complimentary skill set for what we’re trying to achieve at St. John’s. He has a proven track record in film, TV and enterprise as well as an ability to curate new places, as he has already demonstrated in London and Birmingham.”
Read added: “Our focus is on curating a commercial enterprise city within St. John’s. We already house a diverse community of technology, digital and creative industries and we now plan to grow this cluster at every level to create a complete business ecosystem. Allied London is very well placed to do this and I am excited to be able to bring this vision to life.”
The future St. John’s neighbourhood was recently the set for the BBC Bronte production: ‘To Walk Invisible’, the Oasis ‘Chasing the Sun’ exhibition and is home to a major US drama, currently filming on site. The iconic 90’s gameshow Crystal Maze will also be bringing its new team challenge experience to the site from April 2017, joining residents, Reform Radio, who broadcast onsite 24/7, new St. John’s music space, Low Four that streams its own live music performances and co-work space, OGS Works.